Efek Pandemi COVID19 Terhadap Pesatnya Kemajuan E Commerce di Indonesia

How COVID-19 Pandemic Accelerates Digitalization on Indonesia E-Commerce

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Increasing internet penetration and digitalization have driven the growth of e-commerce, especially during the Covid-19 pandemic which forced almost all businesses or businesses to switch to online platforms. With the high level of digital penetration in Indonesia and the growing e-commerce industry bringing new trends from time to time, it has urged businesses to create new experiences for their consumers.

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With the various channels available today, of course, making the Indonesian people gradually towards consumers who are digitally adept and have been effective in helping businesses adapt to progress. This is marked by developments over the last few years, where online systems are integrated and manage various important business aspects, such as:

  • Sale
  • Payment
  • Logistics
  • Fulfillment
  • Warehousing operations
  • Back-office
  • Customer loyalty

Since its inception, e-commerce has had a major impact on the local retail industry. Driven by the rapid development of the internet and mobile technology, this sector has experienced tremendous growth over the last decade.

Generally, e-commerce requires more logistics space compared to traditional retail because most of a retailer’s inventory is stored in warehouses, rather than being placed between warehouses and stores. In contrast, online retailers tend to have more products in their inventory, thus requiring relatively larger and more comprehensive storage that can accommodate and easily adapt to changing business trends.

Online payment in Indonesia

If you have an online business, then the payment system is an important thing that you have to think about. The most commonly used forms of online payment are credit cards and debit cards, the others being e-wallets and bank transfers.

With online payments, it will be easier for buyers or customers to process payments, and payments will be more flexible. For example, if your customer pays using a credit card, the buyer can pay in installments and can lighten the buyer’s burden. However, online payments need to be made through a secure connection to reduce the possibility of theft or misuse of personal information.

The development of the delivery system

The delivery system or what is often referred to as an expedition is no less important because it is related to the success of a business or business. The rapid development of online business or e-commerce today makes more and more goods delivery services available in Indonesia.

With the increasing popularity of e-commerce it has helped customers to find items that were difficult for them to get. Therefore, both urban and rural communities can easily get and access the goods they want, because currently the delivery process is no longer a big obstacle. The following are the best online marketplaces in Indonesia, including:


The most complete online buying and selling site with a wide selection of trusted online stores. Easy and fun online shopping at Tokopedia and fast delivery are the motivations they want to achieve. Tokopedia is an Indonesian technology company that specializes in e-commerce.

Founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison, Tokopedia strives to continue to develop and innovate by launching the Quick Reply feature. The function of this feature is that it allows sellers to reply to messages from buyers without having to bother opening the application.


Shopee is an e-commerce platform that operated in Singapore for the first time five years ago. Currently, it can be said that Shopee is one of the largest e-commerce platforms in Indonesia. The ease of use of the applications offered makes Shopee the main choice for online merchants and online consumers.

In addition, the free shipping promo offered by this e-commerce platform makes it a special attraction in the eyes of customers. To continue to maintain its existence in the eyes of customers, shopee continues to launch other interesting features such as utilizing various interactive games for example, Shopee Tanam.

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The third most visited and in-demand e-commerce platform by the Indonesian people is Bukalapak, with more than 35 million active users. Founded in 2010, Bukalapak is intended as an online stall for SMEs. Now Bukalapak has product categories that are most sought after by its users or the public, including electronic products, fashion, and hobbies & lifestyles.

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